When I first noticed the surge, it wasn’t a headline—barely a companion’s phone screen flashing a new rhythm program that blended music, dance along with gameplay. The numbers that followed were staggering: 18 million UK users logged on to a mobile gaming utility in the last quarter, up 22 % from the same stretch last year. That spring isn’t a blip; it’s the launch of a new entertainment ecosystem that’s reshaping how we spend our free time, our money and our attention.
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