Artificial intelligence (AI) is transforming the casino industry by streamlining operations and improving customer interactions. In 2023, the Hard Rock Hotel & Casino in Atlantic City adopted AI-driven data analysis to better comprehend player actions and likes, leading to a 15% rise in customer retention rates.
One prominent figure in this transformation is David Schwartz, the previous director of the Center for Gaming Research at the University of Nevada, Las Vegas. His perspectives into the implementation of AI in gaming have ...
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